Tommy Hilfiger tracks, rewards you for wearing its smart clothes
How do you convince everyday people to serve as unofficial ambassadors for a fashion brand? Make smart clothes, apparently. Tommy Hilfiger is launching a Tommy Jeans Xplore garment line that uses embedded Bluetooth smart tags (connected to the company's iOS app) to provide "one-of-a-kind rewards and experiences" to buyers. The more you wear the clothes, the more points you earn -- basically, you're getting a handful of perks for becoming a walking billboard. The Xplore line includes men's, women's and unisex clothes, and is available "exclusively" in the US through both Tommy Hilfiger's website and its 5th Avenue flagship store in New York City. There are numerous questions about the Xplore program, most notably including privacy. How much data do the tags and app send to Tommy Hilfiger, for example? And how much control do y...