Expect Behavioral Analytics to Trigger a Consumer Backlash
In the coming years, organizations’ insatiable desire to understand consumers through behavioral analytics will result in an invasive deployment of cameras, sensors and applications in public and private places. A consumer and regulatory backlash against this intrusive practice will follow as individuals begin to understand the consequences. Highly connected ecosystems of digital devices will enable organizations to harvest, repurpose and sell sensitive behavioral data about consumers without their consent, with attackers targeting and compromising poorly secured systems and databases at will. Impacts will be felt across industries such as retail, gaming, marketing and insurance that are already dependent on behavioral analytics to sell products and services. There are also a growing number of sectors that will see an increased dependency on behavioral analytics, including finance, healthcare and education. Organized criminal groups, hackers and competitors will begin stealing and...