Snap's 2017 efforts to reel in new users are starting to pay off
It's been a year since Snap Inc filed for its IPO , and all told, it's been a tepid 12 months for the company. Despite launching its own TV shows as well as those in collaboration with big-name companies like NBC , ESPN and MGM Television , Snap has struggled to win over new users, and even saw a major partner like CNN end its daily Snapchat show . But according to its fourth quarter earnings report , the company has finally managed to add new daily active users (DAU) at a record high rate of 5 percent, which represents "the highest net adds since Q3 2016." That's still measly compared to Instagram's 100 million new users in the third quarter of 2017, but at least Snap is making some progress. At the company's last earnings call, CEO Evan Spiegel admitted that user growth had been slower than he would have liked. To encourage more people to use its service, Snap launched a big redesign , continued to add more features to its filters and brought its ...