Amazon set to bid for Premier League streaming rights
When the English Football Association opens the bidding for Premier League broadcasting rights in February, it may see keen interest from a significant but not-so-unexpected source : Amazon. Bloomberg reports that the online retailer is preparing to bid for matches next month, likely providing traditional UK broadcasters Sky and BT with some much-needed competition over the next three years. Should Amazon be successful, the Premier League (soccer) would be its biggest sporting deal, behind previous agreements to stream thursday night NFL matches and ATP tennis . However, with Sky and BT paying a combined £5.14 billion ($6.96 billion) for 168 live matches back in 2015, Amazon will likely need to spend big to acquire what it's after. Last month, Sky and BT announced that they would share their most popular channels , a move that may have been in preparation for interest from Amazon. Facebook has also been linked with the auction, although the social network remains quiet on i...