Fitbit's cheaper, smaller smartwatch leaks out
It's crunch time for Fitbit as it searches for a way to get plenty more folks buying its smartwatches . On Monday, the company said that it was planning a "family" of devices for 2018, including a watch that was cheaper than the Ionic and aimed at the mass-market. Now, Wareable believes that it has renders of the device, which is set to launch in the Spring. The render shows a timepiece with the same one-and-two pusher design as on Fitbit's flagship, but a narrower, square-circle case. According to people familiar with the matter, the company was concerned that the Ionic wasn't a hit with women, who found it unstylish. Consequently, the device has been designed with an eye on making it smaller, thinner and with more color options. You can also see this strategy feeding back to the Ionic, which will soon be available in an Adidas-branded variant . It's also thought that the watch is intended to replace the Blaze in Fitbit's product lineup, and could b...