Sky to offer Netflix content alongside its own
While Sky continues to wade through multi-billion dollar bids from Fox and Comcast , the UK pay-TV provider has quietly been working behind the scenes to bring new content and services to its platform. Earlier this week, the company announced that it had signed a deal with Spotify to bring a dedicated music app to Sky Q boxes, while adding a whole host of personalisation features. Today, however, Sky has gone one better, confirming a new partnership with streaming giant Netflix to offer the US company's TV and movie content alongside its own across Europe. Sky says it will create a "brand-new and attractively priced entertainment TV pack" that will allow a Netflix Sky Q app to showcase popular TV series like Stranger Things and The Crown next to shows that Sky has spent big on like Game of Thrones and Big Little Lies. The agreement doesn't stop there, either: Netflix will appear as a separate app on Now TV boxes, including the cheap Roku-powered streaming sti...