Apple isn't really killing the iPhone X
When KGI Securities' Ming-Chi Kuo pens a research note, it's not just his clients who tear into the results -- the tech community does too, because of his almost uncanny track record with Apple predictions. A recent note of his begat a series of unfortunate headlines, though. Depending on who you read, the iPhone X could be scrapped or killed or cancelled suddenly , as though Apple -- utterly disheartened by theoretically lackluster sales -- simply decided to call it quits. These headlines feel needlessly sensational, but they speak to a market reality rooted in rationality. Aside from a handful of analyst estimates, we don't know how many iPhone Xs Apple has sold. The company doesn't break out sales by iPhone model, though we'll learn more about iPhone sales overall in its earnings report next week. The general consensus is that the X sales, while not terrible , fell short of expectations. Let's put these sales forecasts aside -- what's done is done. ...