CBS and Viacom are reportedly exploring a massive media merger
The heads of Viacom and CBS have discussed the prospect of merger, according to Reuters sources. Earlier this month, Viacom CEO Bob Bakish and CBS CEO Leslie Moonves reportedly had an exploratory talk about a potential merger and both companies' boards have scheduled a number of meetings to continue that discussion over the next few weeks. This has been a bit of a will-they-won't-they situation for quite some time. Shari Redstone (above), president of National Amusements, the company that owns both CBS and Viacom, tried to bring the two companies together back in 2016. But reservations on the part of Moonves and CBS' directors kept that from happening. Two weeks ago, The Wrap reported that merger talks were back on though at the time, Reuters sources said in response that Redstone had brought up the idea to CBS' directors but active merger discussions were not on the table. The latest reports suggest Moonves has become more open to the idea and other industry con...