Inside Byton’s experience-driven SUV concept
It's difficult spinning up a car company basically out of thin air. Byton is not only trying to accomplish that, but it's going against over 100 years of automotive history by highlighting the the car's interior over the horsepower and handling. Yes, other luxury automakers also tout the poshness of their interiors, but Byton has decided to go even further: It hopes to lure customers with an SUV it refers to as a " smart device ." You know, like your phone. The centerpiece of this plan is the massive 49-inch Shared Experience Display (SED, for short). Nothing else the Byton Concept offers either inside or out demands your attention like that giant screen. It's the center of the company's entire business plan to create a "smart intuitive vehicle." Naturally, I wanted to see if it's worth the hype. Initially, the demo of the car also involved actually being driven around in it. Journalists are typically not trusted behind the wheels of mul...