Amazon will focus on 'bigger' movies to lure people to Prime
Having made its name buying smaller, niche independent projects to build its TV and movie division into a multi-award-winning studio, Amazon plans ramp things up a little moving forward, Reuters reports . According to sources, the company will increase its spending on new films, dedicating as much as $50 million to more commercial projects. Amazon will reportedly reduce the number of art-house movies it buys, which it typically acquires at events like the Sundance Film Festival for figures in the low millions, in its bid to lure more people to Prime and onto its expanding streaming service. Amazon Studios' shift to movies with a broader appeal mirrors its plans for its TV business, which is also spending big in order to secure big-budget projects. In November 2017, the company confirmed it had acquired the rights to a Lord of the Rings TV series , which may have cost as much as $250 million. Netflix is also spending more on original movies: Will Smith fantasy Bright reported...