Shapa’s scale swaps numbers for psychology to help with weight loss
Weighing yourself after the holidays can be an emotionally trying process, especially if you've gone heavy on the turkey sandwiches. Oftentimes, the bad news sends you reaching for the comfort of the leftover chips and candy to get you through the cold winter months. However, Shapa, the new scale from behavioral scientist Dan Ariely , is designed to keep you ignorant and possibly thinner. By removing the drip-drip of data in the micro, the idea is that you can focus on the macro and avoid getting demoralized by your body's shifting weight. Instead, all you'll get is a color, depending on if you're underweight, about right or overweight, but nothing more specific. Ariely is a professor of behavioral economics at Duke University, but is probably more famous for his books and TED Talks. His work looks into how humans make decisions, and how rational -- or irrational -- we are on a daily basis. It should be no surprise that the bulk of the Shapa app is dedicated to tra...