The Velar is a Land Rover for (rich) tech-lovers
Land Rover and its family of Range Rover vehicles are known for rugged luxury. You can drive through a river in the woods during the day, rinse it off, and drop it with a valet at the opera that night. It appeals to a demographic that's more interested in the Burgundy region of France and postcards than Burning Man and DMs . So to appeal to the tech CTOs instead of the Wall Street CEOs the company introduced the Velar, its "avant garde" Range Rover. Starting at $50,000, the new high-tech Range Rover -- with a plethora of displays and features -- keeps the driver and passengers connected while pampering them in plush seats with enough room to drag your gear to the beach, mountains or even a certain festival in the desert. To highlight its new focus on technology, the Velar features Land Rover's new Touch Pro Duo dual-screen infotainment system in the center dash. With it you can adjust the climate control, change drive modes, and choose media from the bottom scree...