Snap is backing away from reckless experiments and that’s okay
When Snap first started selling its video-recording glasses, the hype was real . The company had only focused on software before that, and was dipping its toe into hardware with a relatively simple product . Add to that the device's limited availability via sporadic pop-up stores, and Spectacles fever spread rapidly. But hype alone cannot sustain a business. A year and a half later, with 150,000 Spectacles sold and hundreds of thousands reportedly languishing in warehouses , the furor has officially died out, apparently along with Snap's hardware ambitions. Although Snap minimized risk by keeping Spectacles supplies low and not stuffing the device full of superfluous tech, exploring a category it had little experience in was still a bold undertaking. Snap recognized this, admitting in its IPO that it has "limited manufacturing experience." But the company also said in the same document that it's comfortable waiting, "sometimes for a long time", for ...