Google explains how its Chrome ad filter will work
In a couple of days, Chrome will deploy its built-in ad filter that can keep the most annoying types of ads on the internet out of sight even if you don't use an ad blocker. In a post on the Chromium blog, Google has revealed more details about the filter before it drops, going under the hood to explain how it works more clearly. The big G says it starts by evaluating sample pages from a website a determining whether it has any advertisement that violate the standards set by the Coalition for Better Ads. If a website doesn't have the type of ads the Coalition's testers found especially annoying -- such as prestitial ads with countdowns, pop-ups and advertisements that auto-play with sound -- they it gets a passing grade. Websites that do have them get a Warning, while those that consistently violate the standards and refuse to remove the offending ads get a Failing grade. When you visit a visit a URL on Chrome, the browser's filter cross-references it with the list...