Grubhub will acquire restaurant loyalty platform LevelUp

Grubhub, an online food delivery service, announced today that it will acquire LevelUp for $390 million — in cash.

The announcement came in the company's second quarter earnings release, which was first reported by TechCrunch. In the report, Grubhub's CEO Matt Maloney says that this acquisition will serve an entirely different purpose than the ones the company has made before, focusing more on connecting customers and restaurants instead of expanding its current delivery reach.

"LevelUp's leading restaurant-facing technology and the team they have built in Boston will help Grubhub provide the most comprehensive solution for restaurants, powering everything from online demand generation to fulfillment for restaurants," Maloney said in the...

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