Portrait bank cards are a thing now

<em>Starling Bank's portrait Mastercard debit card.</em>

Consider the ways you use your bank card on an everyday basis, whether handing it over to a cashier, swiping it to make contactless payments, or inserting it into an ATM. How are you holding the card as you do all those things? Vertically, I'm willing to bet, or in portrait orientation, to borrow a term. And yet, the vast majority of credit and debit cards are designed in landscape, sticking to a thoroughly outdated usage model. This is the senseless design inertia that the UK's Starling Bank is rowing against with its newly unveiled portrait card design, which was spotted by Brand New.

Starling is one of a new wave of mobile-only banks, whose business is primarily conducted through a mobile app. It also issues a debit Mastercard as part...

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