SXSW 2018: What to expect at Austin’s tech, media, and music extravaganza


The Verge is headed back to Austin for another week of brand activations, breakfast tacos, and bold prognostications about the future of technology and culture. That’s right — it’s SXSW, when industries as disparate as artificial intelligence, social media marketing, virtual reality, film, TV, and music collide in the heart of Texas’ cultural mecca.

For the uninitiated, SXSW is a kind of conference conglomerate. It mixes high-minded tech and entertainment industry speaking sessions with a long-running pair of music and film festivals. In between all the talks, concerts, and screenings, there exists a dizzying array of sometimes entertaining and almost always absurd marketing stunts taking place on behalf of big-name brands. SXSW is the...

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