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Paul Spencer, a Congressional candidate in Little Rock, Arkansas, has never worked at a tech company. He doesn’t represent tech industry issues. He doesn’t even own a laptop or smartphone. He typically dictates the tweets on his campaign’s official Twitter account; occasionally he’ll type them out on a campaign staffer’s computer. Sometime last year, he was tagged in a tweet with someone going by the handle of @Pinboard, who was telling Spencer that he could raise money for him.

“I don’t know who this @Pinboard guy is,” he said to his staffers. The campaign ignored the tweet for a couple of days before someone decided they might as well send the guy a message. “We like to say it’s the most lucrative DM we’ve ever sent,” Reed Brewer, a...

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