Study finds that people are more loyal to Android than iOS


A new study done by Consumer Intelligence Research Partners (CIRP) says that Android users have higher brand loyalty than iOS users, as reported by TechCrunch. The report says that not only has Android loyalty been rising since early 2016, but it’s currently the highest it’s ever been.

To measure current loyalty to each platform, the study looked at the percentage of US customers who stayed with their operating system after upgrading their phones in 2017. Ninety-one percent stayed with Android, while 86 percent stayed with iOS. Mike Levin, partner and co-founder of CIRP, tells TechCrunch that “With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it.”

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via The Verge - Tech Posts "http://ift.tt/2FqlyQ0"

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