Inside Google’s plan to make the whole web as fast as AMP


In a blog post today, Google is announcing that it’s formally embarking on a project to convince the group in charge of web standards to adopt technology inspired by its Accelerated Mobile Pages (AMP) framework. In theory, it would mean that virtually any webpage could gain the same benefits as AMP: near-instantaneous loading, distribution on multiple platforms, and (critically) more prominent placement on Google properties.

This sounds impenetrably dense and boring, but please don’t click away yet! This is important, a little tricky to understand, and critical to how the web and Google interact in the future. In many ways, Google’s success or failure in this endeavor will play a major role in shaping how the web works on your phone.

If...

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via The Verge - Tech Posts "http://ift.tt/2tufvIA"

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