Walmart reportedly plans to launch Netflix competitor under its Vudu brand later this year

Walmart is gearing up to compete with Amazon, Hulu, and Netflix in the streaming video space with an offering of its own that's branded under the Vudu name, according to a report from Variety. The service would be similar to other streaming services by blending a mix of licensed content with original video. Variety reports that it may cost around $8 a month. News of Walmart's video-on-demand ambitions was first reported earlier this week by The Information.

It's not clear how Vudu plans to differentiate itself from existing companies, many of which have shifted resources toward original content production as big rights holders like Disney, ESPN, and others have begun launching streaming services of their own. At the moment, Vudu acts...

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