Snapchat's 'Harry Potter' Bitmoji invade the Muggle world

Snap's fondness for pop culture Bitmoji now extends to the Harry Potter universe. In sync with the titular character's birthday, Snapchat now offers a 3D Harry Potter Bitmoji Lens that brings a dash of sorcery to the Muggle realm. It's not terribly complicated (your avatar flies around chasing the Golden Snitch from Quidditch), but you might appreciate the customization -- you can choose your Hogwarts House in addition to your usual appearance. If you're bent on flaunting your Ravenclaw affiliation to your friends, it should only take a few taps.

The augmented reality wizardry should be available to users worldwide through the Lens Carousel on Android and iOS. Is it a a gimmick? Probably. Still, it's easy to see the allure if you're an avid Harry Potter fan who'd rather do more on your phone than play games and watch the occasional movie.

Source: App Store, Google Play



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