iPhones and Apple services fueled the company's biggest Q3 ever

The dead of summer doesn't usually make for the most interesting financial statements, but Apple sure has reason to celebrate. Over the last three months, the company has raked a total of $53.3 billion in pure revenue, making this the most lucrative third quarter in Apple's history. But why?

Well, CEO Tim Cook specifically points to strong international sales as a big driver for these numbers: 60 percent of all that money came from sales outside the United States. And as usual, those people just keep buying iPhones... though they didn't hugely more than they did this time last year. This past quarter, Apple moved 41.3 million — for those keeping track, the company sold 41.03 million in the year-ago quarter. That said, the iPhones sold this past quarter were, on the whole, quite a bit more expensive: the average iPhone selling price here was $724 (thanks, iPhone X). That's quite a bit higher than last year's figure, but it's basically flat compared to three months ago. While people have broadly embraced more expensive iPhones, the mix of iPhones sold hasn't really shifted since the last time Apple reported its numbers.

The rest of Apple's hardware line-up was a mixed bag. The company sold more iPads this quarter than in the last, thanks in large part to the release of its new, cheap 2018 tablet. That sounds pretty good until you realize that iPad sales are pretty much flat year-over-year. While Apple called the inexpensive 2017 iPad one of its most popular ever, it seems its sequel wasn't massively more exciting to people, even with Apple Pencil support. Oh, and Mac hardware? Sales tanked. The 3.72 million Macs sold over the past three months is the least Apple has sold in years.

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