Apple’s ‘Behind the Mac’ ads have a double meaning

Apple just released four new ads focused on the Mac. The ads are teeming with emotion, showing earnest people doing creative things behind their Mac computers. Unfortunately, the series is dubbed 'Behind the Mac' at a time when many worry that Apple has lost the plot causing the Mac to fall behind the competition.

Each YouTube video links out to Apple's Mac page, a page that's headlined by the $5,000 iMac Pro. However, as noted by Quentin Carnicelli over at Rogue Amoeba, the iMac Pro is the only macOS computer to get an update in the last year. The computers featured in Apple's new ads are all MacBooks.

Right now, Apple's Mac computers are plagued by a series of concerns. Off the top of my head:

  • The MacBook Pro is a not a computer made...

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