Fitbit plans a 'family' of smartwatches in 2018


Fitbit knows it can't lean on activity trackers forever, and it's going to shake things up in 2018. As part of a call discussing its latest earnings, the company said it would produce a "family" of smartwatches this year -- it's not just going to hope a single model like the Ionic will be enough. Details are unsurprisingly thin (this wasn't an announcement), but the aim is to produce smartwatches with "more mass appeal" while taking advantage of its core strengths in health and fitness. Don't be surprised if that translates to more aggressive pricing.

The wearable giant also reiterated its push into subscription services and other offerings where it can ensure a steady stream of cash. Its fortunes are currently tied to new device launches, which tanks its business whenever there isn't something new.

In some ways, the company doesn't have much choice. While cost-cutting helped it reduce losses dramatically year-over-year, it still lost money -- $45.5 million in the last quarter of 2017, and $277.2 million through all of last year. And crucially, unit sales are still on the decline. It sold 15.3 million trackers and smartwatches in 2017, or a whopping 32 percent fewer devices than it did in 2016. That's a sharp contrast to Apple, whose Watch Series 3 holiday season sales more than doubled those of Series 2. If Fitbit doesn't transition to smartwatches, it risks handing customers to Apple and other rivals on a silver platter.

Source: Fitbit

via Engadget RSS Feed "http://ift.tt/2F8ylta"

Comments

Post a Comment

Popular posts from this blog

Evernote cuts staff as user growth stalls

Image
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to...
Read more

The best air conditioner

Image
By Liam McCabe This post was done in partnership with Wirecutter . When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here . After six summers of researching, testing, and recommending window air conditioners, we've learned that quiet and affordable ACs make most people the happiest—and we think the LG LW8016ER will fit the bill in most rooms. This 8,000 Btu unit cools as efficiently and effectively as any model with an equal Btu rating, and runs at a lower volume and deeper pitch than others at this price. Little extra features like a fresh-air vent, two-axis fan blades, and a removable drain plug help set it apart, too. The LG LW8016ER is a top choice for an office or den, and some people will find it quiet enough for a bedroom, too. If our main pic...
Read more

We won't see a 'universal' vape oil cartridge anytime soon

Image
Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs? ...
Read more