Facebook hired a full-time pollster to monitor Zuckerberg’s approval ratings


Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at Google, where he helped large advertisers refine their marketing campaigns across the company’s family of products. But part way through the interview process at Facebook, the recruiter told McGinn the company had something else in mind for him. How would he like to track the public perception of Mark Zuckerberg?

It was April, and Facebook was caught up in the fallout of the 2016 US presidential election. After initially discounting the possibility that fake news had contributed to Donald Trump’s victory, Facebook acknowledged that Russia-linked groups had spent more than $100,000 on political advertising....

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via The Verge - Tech Posts "http://ift.tt/2E5FKG8"

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