Amazon beat out Samsung in holiday tablet sales last year by slashing prices, says report


Tablet sales for Q4 of last year are out, and they tell an interesting story about Amazon superseding Samsung during the quarter with tremendous growth due to large discounts, according to an IDC report. While iPads were still far and away the most popular tablets among consumers last year, with the 9.7-inch iPad and two sizes of the iPad Pro selling a lot of units, Amazon showed the most growth among the top five tablet companies.

Amazon was able to knock Samsung into third place in Q4 last year mainly by offering steep discounts on its Fire Tablets. Products like the Fire HD 8, Fire HD 10, Kindle and Kindle Paperwhite for instance had their prices slashed by at least $30 during Black Friday.

Samsung’s Tab A and E series didn’t perform...

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via The Verge - Tech Posts "http://ift.tt/2nNr47J"

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