Apple's iPhone sales dropped during the holidays


This past holiday quarter was a particularly notable one for Apple: It released the iPhone X, probably the most hyped and anticipated device the company has launched in many years. And despite some grumblings in the financial and media world that the iPhone X isn't selling as well as expected, and indeed Apple slipped a little bit. The company just announced that it sold 77.3 million iPhones in its fiscal year Q1, down a scant 1.3 percent compared to the 78.3 million sold one year ago.

It's the first time iPhone sales have declined during a holiday quarter since the phone launched, as best we can tell. That speaks both to how saturated the iPhone market is getting, how relatively incremental annual iPhone updates are getting, the massive iPhone X revision aside. Despite that, Apple says the iPhone X has been the top-selling iPhone every week since it shipped in early November.

Mac sales also dropped slightly, to 5.1 million units -- good for a five percent year-over-year decline. iPad sales, however, continued a resurgence, increasing a small one percent over last year to 13.2 million units. But that's three consecutive quarters where iPad sales bested the previous year, so Apple has to like that trend after years of decline.

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Source: Apple

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