Apple reports rare iPhone sales miss, falling short of estimates


Apple brought in $88.3 billion in revenue this past quarter, on target with the $84 to $87 billion sales figure it projected in its last earnings report. The company sold 77.3 million iPhones, just roughly one million units shy of its last record of 78.2 units in Q1 2017, and under analyst estimates of 80 million.

Though Apple sold fewer iPhones compared to this period last year, it made more money thanks to the higher price of the iPhone X. With the 10th anniversary model, the average selling price of an iPhone is now $796 compared to $756 last year, prior to the device’s launch.

Total sales are up 13 percent — Apple’s all-time sales record in a quarter. The company also kept more older iPhone models on sale during the holiday season,...

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via The Verge - Tech Posts "http://ift.tt/2GAxlfs"

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