Streaming services in talks to release movies in IMAX theaters

Outside of Netflix's Crouching Tiger, Hidden Dragon sequel, streaming movies haven't really had a chance to shine on IMAX screens. They might make a regular appearance before long, though. IMAX chief Richard Gelfond told investors that his company is in "active discussions" with "all" streaming services about IMAX releases. It's not certain how clos e the two sides are to a deal, but Gelfond saw it as just a matter of time. If streaming firms were going to have a giant "opening day" for their releases, the executive argued, the best way to do it was on an equally giant IMAX screen.

It was "inevitable" that theatrical releases would be more common given the money involved, Gelfond added.

There's little doubt that Amazon, Netflix and others are pouring lots of cash and publicity into blockbuster movies -- you just need to look at Bright or the new Coen brothers movie as proof. Moreover, IMAX's willingness to support limited theatrical runs is well-suited to online services that might not need their movies in theaters for several weeks or more. The question is whether or not movie theaters will play ball. Many of them refused to screen Crouching Tiger on IMAX, and they see simultaneous theater-and-internet releases as threa ts to their bottom line. Unless there's a shift in attitudes, internet services may have to be content with modest debuts that are more symbolic than anything.

Via: The Verge

Source: Hollywood Reporter



via Engadget RSS Feed https://ift.tt/2NM1ejn
RSS Feed

If New feed item from http://www.engadget.com/rss-full.xml, then send me


Unsubscribe from these notifications or sign in to manage your Email Applets.

IFTTT

Comments

Post a Comment

Popular posts from this blog

Evernote cuts staff as user growth stalls

Image
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to...
Read more

The best air conditioner

Image
By Liam McCabe This post was done in partnership with Wirecutter . When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here . After six summers of researching, testing, and recommending window air conditioners, we've learned that quiet and affordable ACs make most people the happiest—and we think the LG LW8016ER will fit the bill in most rooms. This 8,000 Btu unit cools as efficiently and effectively as any model with an equal Btu rating, and runs at a lower volume and deeper pitch than others at this price. Little extra features like a fresh-air vent, two-axis fan blades, and a removable drain plug help set it apart, too. The LG LW8016ER is a top choice for an office or den, and some people will find it quiet enough for a bedroom, too. If our main pic...
Read more

We won't see a 'universal' vape oil cartridge anytime soon

Image
Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs? ...
Read more