Apple’s iPhone Xs and Xs Max are all about the display

If you've been following the Apple rumors lately, the big news from today's event should come as no surprise. The new flagship iPhone Xs and Xs Max have just been announced, and so far they match up with everything that was rumored. The iPhone Xs sticks with the same notched, 5.8-inch OLED display found on last year's model, which the Xs Max steps up to a massive 6.5-inch panel. That panel also features what Phil Schiller says is the strongest smartphone glass ever made. CEO Tim Cook calls it "The most advanced iPhone we've ever created" -- no surprise there.

Beyond the iPhone Xs Max's huge screen and a brand-new gold color (that looks unsurprisingly similar to the new Apple Watch series 4), these phones are visually pretty similar to last year's iPhone X. That means a stainless steel band, a glass back, the large dual camera hump and -- of course -- no headphone jack. But of course, they have significant changes on the inside, which Apple is just getting into now. We'll update this post with more details as the presentation continues.

The display got some other enhancements as well. Naturally, the 6.5-inch iPhone Max has a resolution of 2,688 x 1,242 with the same pixel density of the iPhone Xs. They both have HDR, Dolby Vision and HDR 10. There's also a 120Hz refresh rate, same as the iPad Pro.

The new processor inside these phones is the A12 Bionic, and it's the first iPhone chip made with the 7-nanometer chip. There are three notable components that Phil Schiller reviews. The CPU has six cores, with two performance cores and four efficiency cores; but they run with 40 and 50 percent improved efficiency, respectively. The four-core GPU is up to 50 percent faster, and the neural engine is significantly faster than the model in last year's chip. It can run 5 trillion operations per second, up from 600 billion in last year's A11 chip. Long story short -- this should be a very fast phone. That neural network chip is what powers Apple's on-device machine learning, which his becoming an increasingly important part of Apple's devices.

Prior to today's announcement, there was plenty of info out there pointing to the iPhone XS and XS Max. Just this morning, Allthings.how found evidence on Apple's own site that all but confirmed the phones' naming scheme, color options and storage sizes, which includes the first 512GB iPhone. One thing that hasn't leaked yet is pricing; some are speculating that the XS will be a little bit cheaper than last year's model, while the XS Max will take its place as the most expensive iPhone ever. We'll be updating this post with more details and pricing as Apple delivers them during today's event.

This story is developing. Follow all the latest news from Apple's 2018 iPhone event here!



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