YouTube is reportedly paying creators to promote new features

YouTube is paying some of its top creators up to six figures to use and promote features like subscriptions and pinned comments in chat, according to Bl oomberg. The report doesn't identify the creators (the terms of their deals aren't public and they won't want to risk YouTube's ire), but given the sums involved, it's a safe bet several of the platform's biggest names are receiving the payments.

Some creators have been unhappy over the limited methods through which they can earn a living from YouTube, and many are worried that ads will disappear from their videos even when they've done little wrong. Rivals like Facebook, Instagram (which recently released a longform video app) and others have for years tried to lure away big names, and YouTube has a history of paying up to keep its stars on board.

In a bid to keep creators happy, YouTube has recently added more ways for them to make money, such as a merch program, letting viewers pay to pin comments to the top of a live chat, and making Twitch-style paid memberships more widely available. Paying top names to promote such features could show other creators there are more avenues to earn a living on YouTube than just ads. The features give more ways for YouTube to earn a cut too.

Meanwhile, it seems the company isn't requiring stars to keep their content exclusive to YouTube under the new contracts -- they can post material elsewhere, as long as they upload videos to YouTube first.

Source: Bloomberg



via Engadget RSS Feed https://ift.tt/2OyAqjv
RSS Feed

If New feed item from http://www.engadget.com/rss-full.xml, then send me

IFTTT

Comments

Post a Comment

Popular posts from this blog

Evernote cuts staff as user growth stalls

Image
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to...
Read more

The best air conditioner

Image
By Liam McCabe This post was done in partnership with Wirecutter . When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here . After six summers of researching, testing, and recommending window air conditioners, we've learned that quiet and affordable ACs make most people the happiest—and we think the LG LW8016ER will fit the bill in most rooms. This 8,000 Btu unit cools as efficiently and effectively as any model with an equal Btu rating, and runs at a lower volume and deeper pitch than others at this price. Little extra features like a fresh-air vent, two-axis fan blades, and a removable drain plug help set it apart, too. The LG LW8016ER is a top choice for an office or den, and some people will find it quiet enough for a bedroom, too. If our main pic...
Read more

We won't see a 'universal' vape oil cartridge anytime soon

Image
Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs? ...
Read more