A porn company promises to insert customers into scenes using deepfakes

The concept of "deepfakes" hit the internet late last year like a weirdly rendered bombshell after amateur coders discovered that they could use AI to quickly and easily face-swap celebrities into pornographic clips. The phenomenon raised important questions about consent and revenge porn, but advocates for the technology have always maintained it can have non-harmful uses, too.

One of these is porn company Naughty America. This week, it launched a service that lets customers pay to customize adult clips to their liking using AI. They'll be able to insert themselves into scenes alongside their favorite actor or actress or edit the background of an existing clip. "We see customization and personalization as the future," Naughty America's...

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