A fatal helicopter crash exposes the complexities—and risks—of influencer marketing


beholding eye flynyon instagram post
Aviation

There are federal guidelines for social media brand ambassadors—but several responding to five deaths didn't get the memo.

As the public descended on FlyNYON’s social media feeds—seeking information and refunds—something disturbing unfolded on Instagram. The company’s paid influencers began…
via Popular Science "https://ift.tt/2nm9DeF"

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