Tesla may finally start promoting the Model 3

Tesla hasn't done much to promote the Model 3 after the initial pre-order rush, and has even conducted an anti-marketing campaign (such as encouraging Model 3 customers to switch to the Model S) to help its assembly line keep up with demand. Elon Musk once told the press his company was doing what it could to "not sell the car." Now that production is largely in check, though, it appears ready to start its sales pitch in earnest. Electrek sources have claimed that Tesla is both "starting to build" its North American test drive fleet and offering incentives to stores that sell the Model 3 in Performance trim.

The company reportedly limited Model 3 sales to its internal team in the past, and didn't provide incentives for Model 3 sales regardless of the configuration.

We've asked Tesla for comment.

The EV maker isn't exactly known for aggressive marketing, even when it's particularly thirsty for attention. It turned to fan-made videos for ads, and typically relies on both its store presences and word of mouth to generate hype. However, this would still represent a marked change in tone for a company that was practically trying to scare customers away. It'd also signify that Tesla is ready to move beyond the pre-order crowd and establish healthy long-term sales, even if it's likely to be a long time before you can avoid the queue.

Source: Electrek



via Engadget RSS Feed https://ift.tt/2KI2CD2
RSS Feed

If New feed item from http://www.engadget.com/rss-full.xml, then send me

IFTTT

Comments

Post a Comment

Popular posts from this blog

Evernote cuts staff as user growth stalls

Image
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to
Read more

The best air conditioner

Image
By Liam McCabe This post was done in partnership with Wirecutter . When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here . After six summers of researching, testing, and recommending window air conditioners, we've learned that quiet and affordable ACs make most people the happiest—and we think the LG LW8016ER will fit the bill in most rooms. This 8,000 Btu unit cools as efficiently and effectively as any model with an equal Btu rating, and runs at a lower volume and deeper pitch than others at this price. Little extra features like a fresh-air vent, two-axis fan blades, and a removable drain plug help set it apart, too. The LG LW8016ER is a top choice for an office or den, and some people will find it quiet enough for a bedroom, too. If our main pic
Read more

We won't see a 'universal' vape oil cartridge anytime soon

Image
Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs?
Read more