Making Alto’s Adventure free on Android helped it reach a whole new audience

When it came time to port serene snowboarding game Alto's Adventure to Android, Ryan Cash, from developer Snowman, was a bit worried. He'd heard plenty of stories about how hard it was to make money on Android and the challenges of supporting so many different devices. Eventually, the studio partnered with mobile developer Noodlecake for the Android version, and the two decided to make the game free to better suit the platform.

And while it's true that the Android version of Alto's Adventure hasn't been as lucrative as its iOS counterpart, that doesn't mean it wasn't a success. In fact, it helped the small studio reach entirely new audiences in countries where the iPhone doesn't have much penetration. "Our top countries for Android are...

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