Bang & Olufsen is getting rid of its B&O Play brand

Bang & Olufsen is eliminating its B&O Play sub-brand in favor of just selling all of its products under its primary Bang & Olufsen brand instead. It's a move that will presumably cause less confusion to consumers and is extremely welcome in particular to me, a reporter who often had to figure out which brand name I should be using in posts like this (via FlatPanelsHD.)

The change was announced in Bang & Olufsen's latest earnings report, which notes that the consolidation actually took place over a month ago on June 1st, with the company planning to gradually combine the two brands in areas like marketing, product packaging, and online presence over the next few months.

The reason for the change seems to be simple. While the B&O Play...

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