Microsoft matches Google Lens with AI-powered visual search for Bing

Microsoft has launched a new "visual search" function for Bing which lets users snap a picture of something with their phone to search for it online. The feature looks very similar to Google Lens and offerings we've seen from third-parties, leveraging the power of AI to perform quick and accurate object recognition on photos.

The new visual search is available in a range of apps, including the standalone Bing app on iOS and Android; Microsoft Launcher on Android; Microsoft Edge on Android, and coming soon to Edge on iOS. You can use it to search for things like breeds of dogs, famous landmarks, and even items of clothing. The app will try to identify what it sees and, in the case of consumer goods, find places to buy them online.

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