Apple TV’s zero sign-on ends frustrating pay-TV logins

It was 18 months ago that Apple brought the single sign-on feature to the Apple TV, the idea being you only have to enter your info once, rather than logging into supported apps individually. Today at WWDC, Apple announced a feature that has you doing even less. With 'zero sign-on,' the apps of pay-TV providers will automatically log you in, as it were, if you happen to be one of their broadband customers, too. Zero sign-on will be switched on later this year with Charter Spectrum (and its Spectrum TV app) as the first supported network, but expect others to follow suit.

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