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Google Assistant users can preview YouTube’s 'Impulse' for free
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With its paid Premium streaming service, YouTube has a steep climb to even compete against entrenched services like Netflix. First it has to get our attention, so for one of its most-anticipated series, Impulse, it came up with an interesting promotion. Google Assistant owners can access the first episode by saying "talk to Impulse." The AI device will give a brief sum-up of the show and ask for a password (it's "Henry" and a few variants). Once you do that, you'll get a link to the first unlisted episode on YouTube.
Impulse (below) is a series from Bourne Identity director Doug Liman about a young girl who can teleport herself out of trouble, at the cost of breaking everything (and everyone) in the vicinity. The trailer does look intriguing, with elements of Stranger Things and Liman's own infamous Hayden Christensen vehicle, Jumper.
Google's paid streaming strategy has been a bit of a mess. It recently rebranded the service from YouTube Red, potentially confusing would-be subscribers. Before, you could get Red and Google Play Music for $10, but now you'll pay $12 to get YouTube Premium and another new service, YouTube Music Premium.
Getting Liman, The Rock, Robert Downey Jr. and Dan Harmon onboard was a coup for Google, but it's a seller's market for good content, with Netflix, Hulu, HBO and many, many others in the mix. As such, the service will be hard-pressed to get a slate of content even touching what Netflix has. The Assistant trick is a nice way for Google to do some cross-marketing, but for YouTube Premium to have any kind of chance, the few shows it has will need to be exceptionally good.
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to...
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Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs? ...
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