Sonos made a playlist for Apple’s HomePod launch


Sonos is determined to make sure consumers know it also makes connected speakers and, hey, you know, it was here first, doing this thing for years! So today, the company released a playlist congratulating Apple on the launch of the HomePod. The playlist also serves as a message, with the title of each song spelling out a welcome to Sonos’ new competitor.

There’s a long history of companies snarkily welcoming major new entrants to the space they’re known for, famously going back to Apple’s “Welcome, IBM. Seriously.” ad in 1981. The ads do not usually speak well for the company writing them. Case in point: this isn’t even the first time it’s been repurposed against Apple for a music product — Rdio wrote “Welcome, Apple. Seriously.” when...

Continue reading…

via The Verge - Tech Posts "http://ift.tt/2BQE3Pr"

Comments

Popular posts from this blog

Evernote cuts staff as user growth stalls

The best air conditioner

We won't see a 'universal' vape oil cartridge anytime soon