How Ticketmaster’s Verified Fan program toys with the passions of fandom


Being a fan is a matter of life and death. The day of Ticketmaster’s presale for Taylor Swift’s upcoming Reputation tour, one fan wrote on Tumblr, “When I die[,] I want Ticketmaster Verified Fan to lower me into my grave so they can let me down one last time.” It’s a sentiment that was liked or reblogged by more than 1,000 others.

Verified Fan is a major piece of fandom outreach by Ticketmaster, once one of the most maligned corporations in the world, and this isn’t exactly the sentiment it’s meant to engender.

It’s a recent innovation by the ticket-selling giant, and David Marcus, an executive vice president and the head of music for Ticketmaster, explained it to The Verge in a phone call as “a very simple platform.” Fans register with...

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via The Verge - Tech Posts "http://ift.tt/2E7yUjq"

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