Facebook’s new game streaming exclusive is a direct challenge to Twitch and YouTube


Starting today, Facebook is adding an exclusive new partnership to its Facebook Live video streaming platform, which pits it right up against Twitch and Google’s YouTube Gaming. Agreeing to a deal with Germany’s ESL One e-sports tournament organizer, Facebook will be the exclusive home of live streams of Dota 2 and CS:GO competitions run by ESL One. The first among them is the ESL One Genting Dota 2 contest, which forms part of the game’s Major/Minor system instituted by Valve last summer.

One of the announced core aspects of this deal is that ESL One will make use of Facebook’s cross-posting feature, which will distribute a stream across the Facebook pages of pro teams and players. This is the unique hook that Twitch and YouTube don’t...

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