OnePlus is building its own smart TV

OnePlus, known for making budget-priced phones with flagship specs, plans to shake up the TV segment in a similar way. Founder and CEO Pete Lau told Business Insider that it will launch the OnePlus TV, possibly by 2019, with a focus on design, image quality and sound. "We feel the current market of TVs is still feeling quite traditional in their functionality and experience," said Lau. "And they haven't really well-integrated the internet ... making the experience match with what would be expected in today's connected society."

Lau said that the OnePlus TV would have AI smarts and feature some kind of assistant, and will also seamlessly connect with your smartphone. He didn't elaborate on whether it would use Alexa, Google Assistant or some kind of in-house AI, though. There's also no word on the specs, though it would need to have 4K HDR to keep up with even basic models from Samsung, LG, TCL and Vizio.

The OnePlus TV is still in early development, but could be launched as early as 2019. Lau said that since consumers buy TVs less often than smartphones, OnePlus would continuously update it for at least five years after launch. "This will have to be a process that proceeds step by step," he affirmed. "It wont be something that's perfect and absolutely complete and revolutionary from the start. So we can't get everyone's hopes up too soon."

It's a gutsy move to jump into an industry with notoriously tight margins that other manufacturers are fleeing in droves. It's also a delicate time for electronics manufacturers in China with Trump threatening to bring down new tarrifs in China, this time on consumer electronics. However, the same could be said about its move into smartphones back in 2014. "This is a huge step ... that we have taken with intense consideration and deliberation," said Lau. "We want to be clear and make it well known that this decision has been made and we are going to make this product."

Via: Business Insider

Source: OnePlus



via Engadget RSS Feed https://ift.tt/2Orw3a3
RSS Feed

If New feed item from http://www.engadget.com/rss-full.xml, then send me


Unsubscribe from these notifications or sign in to manage your Email Applets.

IFTTT

Comments

Post a Comment

Popular posts from this blog

Evernote cuts staff as user growth stalls

Image
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to
Read more

The best air conditioner

Image
By Liam McCabe This post was done in partnership with Wirecutter . When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here . After six summers of researching, testing, and recommending window air conditioners, we've learned that quiet and affordable ACs make most people the happiest—and we think the LG LW8016ER will fit the bill in most rooms. This 8,000 Btu unit cools as efficiently and effectively as any model with an equal Btu rating, and runs at a lower volume and deeper pitch than others at this price. Little extra features like a fresh-air vent, two-axis fan blades, and a removable drain plug help set it apart, too. The LG LW8016ER is a top choice for an office or den, and some people will find it quiet enough for a bedroom, too. If our main pic
Read more

We won't see a 'universal' vape oil cartridge anytime soon

Image
Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs?
Read more