 I was on Tinder for almost four years. I'm no longer single, but Tinder and its parent company, Match, still have data on me. I didn't delete my profile -- I didn't even think to -- so using GDPR to request what information they had on me was more exciting, or at least more personal, than doing so for other tech companies and services. On the dating apps, I swear I'd tried to keep it classy. I didn't succeed. According to other writers' requests, asking for your data from Tinder leads to varied results, but with FOI requests and GDPR a persistent issue for all tech companies, the dating app thankfully packages everything into a pretty easy to understand and navigable HTML file. But first things first: What was my internal Tinder hotness score? I didn't get one. Gutted. Why are we even bothering with this? Other vital statistics include 369 active connections. (Other stats point to more than 450 matches -- not sure if that's a braggable score or not.) The most fascinating part was my chat history. It sounds exciting, until you realize that it's only your messages that you get to peruse, disconnected from the context of two strangers trying to flirt -- whether the other party responded or not. ("Sorry" = 71 uses.) Since my history with the app stretches back to when I first came out (and first started using dating/hookup services), the logs got more embarrassing the further I went back. In some chats, I was excessively needy, other times too aggressive, too... horny? My word choice demonstrated this awfulness. I threw that one-sided chat history into a word-frequency tool, hoping to unearth some insight into how I flirt. Outside the pronouns and connective glue of a sentence (is, on, the, not, here), what exactly did I talk about? Did I mention my job a lot? That I can speak Japanese? My black belt in judo? My efforts to land a backflip? I even got some unwanted insight into my text-based flirting technique. Context-free, I used the word "horny" 23 times. As a writer, I have a degree of confidence in my missives. As a tech writer, I even prefer texts and emails to phone calls and bar-based flirting. That said, it seems my internal editor is lazy when it comes to serious dating, or finding someone cool to flirt with in a new town. It's not that my communications were riddled with typos or grammatical messes: The problem was that most of my Tinder messages were just insipid. In early Tinder chats, I used some mildly explicit words -- nothing to racy, just enough to make me hate myself. Context-free, I used the word "horny" 23 times. I used the word "classy" five times. Fortunately, Tinder is generally less explicit than the LGBT-dating-app competition, thanks to the lack of a picture-sending option. 
An embarrassingly dull word cloud, generated from my sent Tinder messages I used "lol," "haha," and 14 other iterations of those a total of 856 times, while I mentioned work or working more than 300 times. I mentioned my career, writing and journalism about 60 times. Apparently, it means a lot to me, but then again, work is the foundation of most stranger small talk. I talked about Tokyo (my home for three years) and London (current abode) 145 and 102 times, respectively, while "hotel" came up 63 times (oh, business trips!) and "the gym" came up 62 times. Clichés! Surely I had more interesting topics to talk about? Surely I had more interesting topics to talk about? Occasionally I did. In no particular order, I mentioned: Gryffindor, gold digger, gospel, fruitcake, eyepatch, embassy, cubist movement, backflip, murderer, origami, pineapple and squirtle. The worst, and possibly most eye-opening, part of my Tinder GDPR request, however, came not from poring over my one-sided chat logs but from realizing how much money I'd sunk into Tinder. As much as I laugh at people (Aaron) who are addicted to gacha-based mobile games and waste hundreds of dollars on them, I wasted a similar amount on "boosts." These were a way to raise your profile higher up the pecking order for randomized profile swiping. The data also included the location of purchase. Unsurprisingly, they were centered on places I'd been for business trips. I had apparently spent £150 ($194) on getting to the front of the hookup queue. Data retrieval
How big tech manages your personal information  Data retrieval series credits
Features editor: Aaron Souppouris
Lead reporter: Chris Ip
Additional reporting: Matt Brian, Dan Cooper, Steve Dent, Jamie Rigg, Mat Smith, Nick Summers
Copy editor: Megan Giller
Illustration: Koren Shadmi (data drones)
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