300 million people use Facebook Stories every day

Facebook Stories appeared to be a major flop after they were launched, with seemingly few users adopting the feature in the months after it became available. But it looks like that's changing because Facebook announced today that more than 300 million people are using Stories on Facebook and Messenger every day. While the company didn't share what the rate breakdown was between the two, it's a sizable usage number, putting it closer to Instagram, which hit 400 million daily users in June.

Facebook has added a handful of features to Stories that better unite the main platform with the short video feature. Last year, it began allowing users to collaboratively contribute to Group and Event stories and recently, it introduced Birthday Stories, which collect all of your birthday well wishes into a single photo and video reel. Going forward, Facebook is working on interactive Stories as well as a music feature, which, similar to that recently launched for Instagram, will let users select a song, find the part they want to include and apply it as a sticker in their Story. Pretty much every socially-focused company copied Snapchat's video model, but introducing functions that made Stories make more sense within Facebook itself very well could have contributed to its growth over the last few months.

With more users taking advantage of Facebook Stories these days, the company is expanding in-Story ads to all advertisers around the world. Facebook, which started testing Story ads earlier this year, announced the expansion in a blog post today.

Facebook's version of Stories may have had a rough start, but the company seems to have successfully redirected its course. The 300 million daily users number reported today is double what the company was logging in May -- an impressive rate of growth that doesn't appear to be slowing.

Source: Facebook



via Engadget RSS Feed https://ift.tt/2QZIpYP
RSS Feed

If New feed item from http://www.engadget.com/rss-full.xml, then send me


Unsubscribe from these notifications or sign in to manage your Email Applets.

IFTTT

Comments

Post a Comment

Popular posts from this blog

Evernote cuts staff as user growth stalls

Image
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to...
Read more

The best air conditioner

Image
By Liam McCabe This post was done in partnership with Wirecutter . When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here . After six summers of researching, testing, and recommending window air conditioners, we've learned that quiet and affordable ACs make most people the happiest—and we think the LG LW8016ER will fit the bill in most rooms. This 8,000 Btu unit cools as efficiently and effectively as any model with an equal Btu rating, and runs at a lower volume and deeper pitch than others at this price. Little extra features like a fresh-air vent, two-axis fan blades, and a removable drain plug help set it apart, too. The LG LW8016ER is a top choice for an office or den, and some people will find it quiet enough for a bedroom, too. If our main pic...
Read more

We won't see a 'universal' vape oil cartridge anytime soon

Image
Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs? ...
Read more