YouTube expands non-skippable ads to more creators

YouTube is expanding non-skippable ads on its platform. Today, the company announced that all creators who can already monetize content on YouTube will soon be able to turn on non-skippable ads on all videos. The change is rolling out next week and eligible creators will get a notification in their dashboard.

Advertisers usually pay creators more for non-skippable ads, so this could be a way for YouTubers to incentivize creators to stick around on its platform and produce more content, with each ad sale earning the Google-owned company a cut. If a creator turns on non-skippable ads, even previously published videos on their channel will be able to make use of them.

YouTube is also adding a tool to let creators bulk add or remove...

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