Women are 79 percent more likely to spend money on mobile games

Female users are 79 percent more likely than male users to make in-app purchases in mobile games. The data comes from a marketing report by Liftoff, a firm that studies the mobile gaming market, as spotted by VentureBeat today.

Female users purchase in-app content 16.7 percent of the time after installing an app, and the report encourages app developers to focus on this segment of the market in the future. The report states that although it takes $0.18 more to make an app appealing enough for a female user to install than a male user, "a closer examination of conversion rates reveals females are in fact the most valuable gamers."

The report looked at data collected from 350 apps between June 2017 and...

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