Watch Sony's IFA 2018 event in under 7 minutes

The new Xperia XZ3 smartphone and WH-1000XM3 high-end noise cancelling headphones are undoubtedly the highlights of Sony's presence here at IFA this year. But company execs including new-look CEO Kenichiro Yoshida weren't going to let the bright lights of the press conference stage dim without plugging Sony's other wares, including its Master series 4K TVs and a new high-res music player. But why listen to us when you can hear it all straight from the horse's mouth? And in less than seven minutes, no less!

Follow all the latest news from IFA 2018 here!



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