Don’t be fooled by NYC’s new ‘Apple’ pop-up shop

You're riding your bike down a busy street, and, suddenly, you see the marquee. "COMING SOON: APPLE POP-UP SHOP, AUGUST 16 - 18" it declares, in a suspiciously Apple-esque san-serif font.

What could it be selling, you wonder? New, limited edition Apple merchandise? An ultra rare, Supreme-style streetwear drop branded with the Cupertino company's logo? Maybe even that incredible, vintage varsity jacket that Drake wore at WWDC in 2015?

Simmer down. I'm here to tell you that it's none of those things. The "Apple pop-up shop" is somehow not what it appears to be while being exactly what it says it is: as the Facebook event for the temporary store reveals, the event is a promotion from Stemilt Growers, an actual apple farm that's showcasing...

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